Listed below is the full publicity package offered with our Platinum service as standard - a more limited version is available with our Gold package.
1. YOUR OWN AUTHOR'S WEBSITE
Your own author's website is designed and launched on the Internet. This is no ordinary web site, its purpose is to lead the reader step by step into making a positive buying decision. It is designed to be crystal clear and not cluttered, while at the same time being easy to use and maintaining a cool and prestigious presence, it's a site you will be proud to show friends, colleagues, and acquaintances
Your site will be supplied with a counter so that you can see the number of visitors and follow your on-line promotion on a daily basis, this enables you to take appropriate action if the visitor's figures are falling. This site enables you to stay on top of your campaign at all times.
The website is yours forever, it's in your name and is completely independent. It is not "tagged on" to any other website, we do however create a 'link' to it on Hallmark's own web-site.
Your website is designed to handle inquiries and do the selling for your new book 24 hours a day, 7 days a week, 365 days a year - it NEVER closes for business.
Search engine name registration of your site and worldwide hosting is also included in the price for 12 months. Renewal after the first year will only cost approximately 35 pounds.
2. AWARENESS GUARANTEE
We will create the widest awareness of your book, guaranteeing a minimum of 10,000 unique visitors to your website over the first 60 days, details below. This web-site will be designed and uploaded to the server by ourselves.
How do we create so much traffic to your own web site?
We utilise the services of a specialist company who drive the traffic towards your site using banner and 'back links' and also promote your site via social networking and publishing related blogs which together with our expertise in the field of on line marketing create the highest level of attention around your web pages. All of this is in addition to everything listed below.
The aim of the operation is to build awareness for your book, creating a minimum of 10,000 unique visitors to your book web-site.
These potential buyers historically spend over two minutes reading about your book and becoming aware of its content, in a similar way that people react when browsing a book store, this is a considerable and serious area of promotion for any new book.
It is impossible to state exactly how many people will place an order, but as stated above, we guarantee that a minimum number of 10,000 unique visitors will be directed towards your own author's web-site within 60 days of your book's publication
"Easy to say", you might think, but how do we prove it?
Your new author's web site is supplied with a counter, that supplies real time visitor numbers which are reliable and up to date.
You can check what is happening, as often as you wish.
3. PRESS RELEASE
A professional member of our team will create an interesting press release for you, this is sent to relevant Magazines, Newspapers and Radio Stations, both local, regional and national.
The press release is carefully prepared to a standard protocol and supplies details about the author. You can use this release yourself and send it to every local paper, together with a photograph of yourself and the book cover. If you telephone local newspapers to obtain the correct contact person and forward them a copy too, it can help the improve the overall publicity from a parochial point of view, if you aim for at least ten, and also include your own local radio stations this all helps create awareness in a more parochial sense while we focus on a wider contact base.
4. BOOK REVIEW
The book review is of vital importance for the promotion of any book. One of our team will read your book and write a 200 word review. The review will be posted on Amazon.co.uk. etc
5. THE INTERVIEW
We will contact you by email and conduct an interview about you and your new book. The interview will be part of the author's website, usually it will consist of five to ten questions.
No one knows the book and its story/content better than the author, so we ask for your own synopsis of approximately one hundred words, this will be placed on Amazon.co.uk as well as our own 'on-line' shop and on the author's personal web-site.
7. SEARCH ENGINE REGISTRATION AND LINKS
Full registration is completed with a large number of search engines. At the same time we also hand-register your details with the four most important, i.e., Google, Yahoo, Ask.com and Microsoft.
We will build your site with the highest optimisation to ensure good placement within the search engine rankings - without the search engine registration and optimatisation being carried out by professional specialists, your site will simply disappear from sight This is a specialist job, which isn't simply completed for short-term purposes, but is designed to benefit your web site for years to come.
8. YOUR GOOGLE ADWORD'S CAMPAIGN
ADWORDS are the small adverts placed on every Google page, on the top and to the right. You will see them every time you make a search for anything. When you enter a keyword (whatever you are looking for) and click on the advert, you are brought to the web site which is advertising there. Google is paid for every click and it is the sole reason why this particular companies profits have soared into billions of dollars. This shows you how powerful on line advertising can be. It is an extremely effective tool for creating serious leads.
We search and find the right keywords.
We will advertise your new book for 28 days following its publication and the cost for this is included in the total price quoted. If you want to continue later, we will advise.
9. BOOK PRICE COMPARISON SITES
YOUR BOOK WILL BE SHOWN WHERE IT REALLY MATTERS ON SEVERAL OF THE MOST VISITED BOOK PRICE COMPARISON SITES.
If you have been watching a lot of TV recently you may have noticed, how popular comparison web sites have become, sites such as :
Travelsupermarket.com - Confused.com - Moneysupermarket.com - Comparethemarket.com - and many others.
Our book price comparison sites work in the same way, by listing the book suppliers and providing further information about the prices of your book.
The book price comparison sites are accessed weekly by approximately thirty thousand unique visitors. These visitors are people with credit cards, looking to buy books; interested in purchasing there and then.
Where can there be a better place to get your book entered in a prime position?
As a new author you should visit these sites so you fully understand the importance and power that they hold.
The sites in question are: www.bookfinder4u.com
www.booksprice.co.uk/ www.gb.bookbutler.com and http://www.bookbrain.co.uk/
10. PROMOTIONAL MATERIAL SUPPLIED
We will supply 100 full colour postcards with a reproduction of your book cover on one side, 10 posters and 100 book marks, also with a reproduction of your cover on one side, these can be used to notify friends, colleagues,and acquaintences about the publication of your book. This material is ready to use and is ideal as an economical hand-out for exhibitions, libraries, schools, clubs - or to place with local retailers. The possibilities are endless and are limited only by your imagination.
11. THREE MONTH ONE-TO-ONE SUPPORT
Over the first three months of your marketing campaign, you can ask as many questions as you like, we will always attempt to reply the same day, but in any event, no later than 24 hours following the initial enquiry. We are experts in connection with on line marketing and everything to do with the internet. We want you to succeed.
It is as easy as that. There are no complications.
We cannot rush this side of the operation, it is a very comprehensive book marketing package. As a general rule, expect the process to take between four to eight weeks.
You, the author, are our number one priority and we do not want to disappoint. Let's be honest and realistic from the start. If your book is on sale in hundreds of retail shops, it still does not guarantee that your book will become a best seller, or even that it will sell a single copy, PEOPLE MAKE UP THEIR OWN MINDS depending on many factors.
We cannot guarantee any specific sale, but we can ensure that your book is introduced to a huge quantity of individuals, thousands of whom would fail to be aware of your books existence without our help and assistance.
Our guarantee is this: We will create maximum publicity and awareness, far more than you could possibly achieve single handedly, and we promise to be realistic and honest at all times.
THAT'S THE DEAL.
We work confidentially. This is what most authors prefer, therefore we will not use your name or website for any promotion or as a reference.
Our unique promotion will bring your book to the attention of thousands of people. It can also render the book noticed by people who really matter and can benefit your book for years ahead.
We believe it is the most comprehensive and momentum-building, online marketing campaign available anywhere.
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